If you’ve worked in the fashion industry, you’ll know about the pressures that come with the job. Fashion is an exciting industry to work in but not often as glamorous as some people may dream; real fashion is driven by long and unsociable hours, gruelling hard work, and sometimes a few tears. But at the same time, it’s extremely rewarding, especially when you hit the nail on the head with your efforts. Managing fashion shows can be one of the most demanding jobs; it’s a fast-paced affair suited only for those with a high stress threshold. And that’s just the weeks running up to it. On the day? Now that’s a whole different ballgame.
For show producers and backstage managers, making sure everything runs smoothly on the day can be nerve-racking. Just one piece out of place in the jigsaw can set a butterfly effect of disasters. Here are 3 fail-proof tips to make sure everything goes to plan.
1. Have a Dress Rehearsal
Whatever you do, don’t forget to have a dress rehearsal. Why? This is about much more than just ensuring models can manage their outfit changes. It’s about the power of habituation, something that every model, singer or performer can be affected by. It’s one of the most powerful tools of psychology and a dress rehearsal can be used to acclimate our brains to the real thing; it puts models under a different mind-set, taking them out of habitual practice mode, so you can get a true reflection of how they will perform.
2. Don’t Forget the Moodboards for MUAs
Moodboards are essential to every stage of your fashion show. From the first thematic ideas to the outfit collections, moodboards are vital to your critical path. But on the day, they are truly indispensable, especially if you’ve not worked with the makeup artist(s) before. MUAs need guidelines to help them create the looks you desire – and a simple conversation isn’t enough to hit the nail on the head. Makeup moodboards not only show MUAs which techniques/colours you want them to use but they can also give an overall sense of the beauty theme.
3. Double-Check Your Samples
Double-check and triple-check your samples both before and on the day. If you are posting the samples to your venue, make sure you send it with plenty of leeway time (choose a reliable courier) and always call to check they have been received and signed for. If you are bringing your own samples, always take a checklist. The checklist needs two parts; the first part is your loading list (to check you haven’t forgotten to pack something) and the second part is the unloading list (to check nothing has been lost in transit).
Image by Frank Kovalchek